Sunset O'Clock
Award: Wood Pencil
Wood Pencil / Commerce / Use of Data / 2025
Every bottle of Corona beer worldwide features a unique timestamp indicating its brewing time, with some brewed specifically at sunset—a moment we want to claim as our own.
We made the timestamp on Corona bottles the centerpiece of our campaign, reminding shopkeepers of the ideal time to promote our beer.
Using our bottles as the perfect medium to promote the best drinking time, without printing additional in-store materials, we connected with shopkeepers, giving them the chance to experience the Corona world for the first time and executed the biggest loyalty campaign on a global platform
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