Renault - Cars to Work
White Pencil / Impact / Local Solution / 2025
Yellow Pencil / Direct / Acquisition & Retention
Graphite Pencil / Direct / Products & Services
Wood Pencil / Experiential: Activation & Participation / Responsible Activations
Wood Pencil / Commerce / Acquisition & Retention
Wood Pencil / Direct / Social
Shortlist / Experiential: Activation & Participation / B2C Activations
Shortlist / Commerce / Customer Journey
Shortlist / Commerce / Inclusive
Shortlist / PR / B2C
Shortlist / PR / Single Market
Renault Group launches “Cars to Work”
Cars to Work is an offer that provides cars for free to people during their job 3-month trial period. Cars that they only start to pay at affordable conditions once their job is secured. Cars made accessible to those who need them the most, in partnership with the French Public Employment Service.
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