Adscan
Award: Shortlist
Shortlist / Commerce / Use of Data / 2025
ADSCAN By Makro
At Makro we offer thousands of products at the best price.
However, we have fewer stores and less media budget than our competitors.
158X less stores
(Makro= 22 / Total category = 3,688)
Only 4% share of media budget
(Makro= USD 1.4MM / Total category = USD 34.5MM)
So, how to compete against chains that have stores every corner
And get people to choose Makro and buy their favorite products from us?