Thanks for Coke-Creating
Award: Yellow Pencil
Yellow Pencil / Integrated / Large Enterprise / 2025
Award: Graphite Pencil
Graphite Pencil / Illustration / Integrated
Award: Graphite Pencil
Graphite Pencil / Brand Identity Refresh / Campaign
Award: Graphite Pencil
Graphite Pencil / Art Direction / Integrated
Award: Wood Pencil
Wood Pencil / Direct / Integrated
Award: Wood Pencil
Wood Pencil / Art Direction / Outdoor
Award: Shortlist
Shortlist / Typography / Integrated
Award: Shortlist
Shortlist / Experiential: Activation & Participation / Use of Creators
Award: Shortlist
Shortlist / Illustration / Publications
Award: Shortlist
Shortlist / Press & Outdoor / Poster Campaigns
Award: Shortlist
Shortlist / Press & Outdoor / Press Campaigns
Instead of the natural inclination to regulate unofficial branding, "Thanks for Coke-Creating" chooses to amplify the diverse interpretations of Coca-Cola’s logo from small shops walls to a global audience.
We partnered with the small businesses to validate their interpretations, celebrating their work through strategically placed local ads, driving people to the shops and creating a deeper connection with the community.
The project also celebrated these informal logos to with their global audience, through redesigned brand touch points like vending machines, merchandise and Coke cans.
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