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The Final Exam

Award: Graphite Pencil

Graphite Pencil / Art Direction / Gaming & Virtual Worlds / 2025

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Graphite Pencil / PR / Digital & Social

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Graphite Pencil / Impact / Campaign Communications

Award: Wood Pencil

Wood Pencil / Digital Marketing / Storytelling

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Wood Pencil / Experiential: Activation & Participation / Virtual Activations

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Wood Pencil / PR / Public Affairs

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Wood Pencil / Entertainment / Experiential

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Wood Pencil / Health & Wellbeing / Gaming & Virtual Worlds

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Wood Pencil / Health & Wellbeing / Experiential

Award: Shortlist

Shortlist / Digital Marketing / User Participation

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Shortlist / Experiential: Activation & Participation / Responsible Activations

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Shortlist / PR / Single Market

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Shortlist / Entertainment / User Participation

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Shortlist / Gaming & Virtual Worlds / Educational Experience

The Final Exam challenges the false narrative that video games cause gun violence by educating players on life-saving gun legislation and holding elected officials accountable to change. Built upon data gleaned from past school shootings, the game offers a hyper-realistic survival experience set in an American high school, immersing players in the urgent fight against gun violence. According to The New Yorker, The Final Exam represents an unprecedented approach in the gun control sector, tapping into the gaming audience for the first time and empowering a new generation to push for gun reform.

  • The Final Exam
  • The Final Exam
  • The Final Exam
  • The Final Exam
  • The Final Exam
  • The Final Exam