The Final Exam
Graphite Pencil / Art Direction / Gaming & Virtual Worlds / 2025
Graphite Pencil / PR / Digital & Social
Graphite Pencil / Impact / Campaign Communications
Wood Pencil / Digital Marketing / Storytelling
Wood Pencil / Experiential: Activation & Participation / Virtual Activations
Wood Pencil / PR / Public Affairs
Wood Pencil / Entertainment / Experiential
Wood Pencil / Health & Wellbeing / Gaming & Virtual Worlds
Wood Pencil / Health & Wellbeing / Experiential
Shortlist / Digital Marketing / User Participation
Shortlist / Experiential: Activation & Participation / Responsible Activations
Shortlist / PR / Single Market
Shortlist / Entertainment / User Participation
Shortlist / Gaming & Virtual Worlds / Educational Experience
The Final Exam challenges the false narrative that video games cause gun violence by educating players on life-saving gun legislation and holding elected officials accountable to change. Built upon data gleaned from past school shootings, the game offers a hyper-realistic survival experience set in an American high school, immersing players in the urgent fight against gun violence. According to The New Yorker, The Final Exam represents an unprecedented approach in the gun control sector, tapping into the gaming audience for the first time and empowering a new generation to push for gun reform.