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Year of the Snake

Award: Shortlist

Shortlist / Graphic Design / Integrated / 2025

In Chinese tradition, snakes are considered a symbol of good fortune. Encountering one, especially in the Year of the Snake, is seen as an auspicious sign.

It’s why Coca-Cola collaborated with a Hong Kong artist, renowned for using traditional inks and materials, to handcraft a one-of-a-kind snake skin pattern in celebration of the New Year. Its unique design masterfully camouflages the iconic shape of Coca-Cola’s con-tour bottle within its intricate, mesmerising pattern – drawing viewers in to discover the magic of Coke, hidden in plain sight.

  • Year of the Snake
  • Year of the Snake
  • Year of the Snake
  • Year of the Snake

Credits

Entrant Company

  • Ogilvy Shanghai

Client

  • The Coca-Cola Company

Brand

  • Coca-Cola

Advertising Agency

  • Ogilvy Shanghai
  • Ogilvy Hong Kong
  • Ogilvy Singapore

Design Agency

  • Ogilvy Singapore
  • Ogilvy Hong Kong
  • Ogilvy Shanghai

Production Company

  • Marble, Print & Clay
  • Hogarth Worldwide

Country

Artist

  • David Jasper Wong

Associate Creative Director

  • Rachel Chew
  • Janath Gamage
  • Doris Du
  • Tongfei Li
  • Chevy Ho

Chief Creative Officer

  • Reed Collins
  • Nicholas Courant
  • Marco Cremona

Client Creative Director

  • Jane Chen

Copywriter

  • Zoey Zhao

Creative Director

  • Jimmy Wang

Creative Group Head

  • Eve Liu

Executive Creative Director

  • Nikhil Panjwani

Final Artist

  • Marq Wong

Global Chief Creative Officer

  • Liz Taylor

Group Executive Creative Director

  • Wei Fei

Head of Art

  • Nicolas Damiens

Junior Art Director

  • Nusrah Nizam

Print Producer

  • Pei Xuan Lim
  • Suon Lim
  • Kelly Yang

Retoucher

  • Jane Lai

Senior Art Director

  • Jaye Wu
  • Happer Yang

Senior Integrated Producer

  • Luke Pigeon

Account Executive

  • Natalie Ho

Business Director

  • Queenie Shou

Chief Marketing Officer

  • Jennifer Antczak

Client Brand Director

  • Kelvin Au

Group Account Director

  • Morris Pun

Head of Account Management

  • Caroline Slocombe

Head of Brand Marketing

  • Cynthia Huang

Head of Operations

  • Chiara Capitanio

Producer

  • Emile Tan

Vice President

  • Ole Luk
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